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1
Where Did All That Money Go? Understanding How Consumers Allocate Their Consumption Budget
Where Did All That Money Go? Understanding How Consumers Allocate Their Consumption Budget
Rex Y. Du and Wagner A. Kamakura, | American Marketing Association | 2008 ,
2
Geographic Patterns in Customer Service and Satisfaction: An Empirical Investigation
Geographic Patterns in Customer Service and Satisfaction: An Empirical Investigation
Vikas Mittal, | American Marketing Association | 2004 ,
3
Size and Share of Customer Wallet
Size and Share of Customer Wallet
Rex Yuxing Du, | American Marketing Association | 2007 ,
4
Market segmentation : conceptual and methodological foundations
Market segmentation : conceptual and methodological foundations
Wedel, Michel, 326.18-W391m | Kluwer Academic Publishers | 2000 326.18-W391m,
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