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1
Trying Harder and Doing Worse: How Grocery Shoppers Track In-Store Spending
Trying Harder and Doing Worse: How Grocery Shoppers Track In-Store Spending
Koert van Ittersum, | American Marketing Association | 2010 ,
2
A multidimensional Approach to Measuring Attribute Importance
A multidimensional Approach to Measuring Attribute Importance
K. van Ittersum, | Association for Consumer Research | 2004 ,
3
Improving Attribute-Importance Measurement: A Reference-Point Approach
Improving Attribute-Importance Measurement: A Reference-Point Approach
K. van Ittersum, | Association for Consumer Research | 2004 ,
4
Excessive Buying: Conceptual Typology and Scale Development
Excessive Buying: Conceptual Typology and Scale Development
Wu, L., | Association for Consumer Research | 2006 ,
5
The Effect of Primed Reference Points on the Shape of Attribute-Value Functions, Attribute Importance, and Choice
The Effect of Primed Reference Points on the Shape of Attribute-Value Functions, Attribute Importance, and Choice
van Ittersum, K, | Association for Consumer Research | 2008 ,
6
Attribute-Value Functions and the Importance of Attributes
Attribute-Value Functions and the Importance of Attributes
Van Ittersum, K, | Association for Consumer Research | 2007 ,
7
To Spend or Not To Spend? The Effect of Budget Constraints on Estimation Processes and Spending Behavior
To Spend or Not To Spend? The Effect of Budget Constraints on Estimation Processes and Spending Behavior
Pennings, J. M. E., | Association for Consumer Research | 2005 ,
8
The Effect of Primed and Framed Reference Points on Product Attribute Importance
The Effect of Primed and Framed Reference Points on Product Attribute Importance
Van Ittersum, K., | Association for Consumer Research | 2005 ,
9
Certificates of Origin and Regional Product Loyalty
Certificates of Origin and Regional Product Loyalty
Koert van Ittersum, | Association for Consumer Research | 2002 ,
10
Determinants of the Accessibility of Regional-Product Information
Determinants of the Accessibility of Regional-Product Information
van Ittersum, K., | Association for Consumer Research | 2003 ,
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