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1
Reducing Assortment : An Attribute-Based Approach
Reducing Assortment : An Attribute-Based Approach
Peter Boatwright and Joseph C. Nunes, | American Marketing Association | 2001 ,
2
Incidental Prices and Their Effect on Consumer Willingness to Pay
Incidental Prices and Their Effect on Consumer Willingness to Pay
Joseph C. Nunes, | Association for Consumer Research | 2002 ,
3
The Endowed Progress Effect : How Artificial Advancement Increases Effort
The Endowed Progress Effect : How Artificial Advancement Increases Effort
Joseph C. Nunes., | University of Chicago Press | 2006 ,
4
The Malleable Brand : The Role of Implicit Theories in Evaluating Brand Extensions
The Malleable Brand : The Role of Implicit Theories in Evaluating Brand Extensions
Eric A. Yorkston, | American Marketing Association | 2010 ,
5
Signaling Status with Luxury Goods: The Role of Brand Prominence
Signaling Status with Luxury Goods: The Role of Brand Prominence
Young Jee Han, | American Marketing Association | 2010 ,
6
License to sin : The liberating role of reporting expectations
License to sin : The liberating role of reporting expectations
Gavan J Fitzsimons, | Association for Consumer Research | 2004 ,
7
Read the signal but don't mention it : How conspicuous consumption embarrasses the signalet
Read the signal but don't mention it : How conspicuous consumption embarrasses the signalet
Young J. han, | Association for Consumer Research | 2010 ,
8
Recurring goals and learning : the impact of successful reward attainment on purchase behavior
Recurring goals and learning : the impact of successful reward attainment on purchase behavior
Joseph nunes, | Association for Consumer Research | 2010 ,
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