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1
Mediated resistance
Mediated resistance
Joseph, C. A, | Pergamon | 2001 ,
2
지구 평화를 향한 탐구
지구 평화를 향한 탐구
이케다 다이사쿠, 349.81-이874지지 | 중앙북스 | 2020 349.81-이874지지,
3
The Malleable Brand : The Role of Implicit Theories in Evaluating Brand Extensions
The Malleable Brand : The Role of Implicit Theories in Evaluating Brand Extensions
Eric A. Yorkston, | American Marketing Association | 2010 ,
4
Signaling Status with Luxury Goods: The Role of Brand Prominence
Signaling Status with Luxury Goods: The Role of Brand Prominence
Young Jee Han, | American Marketing Association | 2010 ,
5
Drivers of Success for Market Entry into China and India
Drivers of Success for Market Entry into China and India
Joseph Johnson and Gerard J. Tellis, | American Marketing Association | 2008 ,
6
Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers
Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers
C. Whan Park, | American Marketing Association | 2010 ,
7
Impression Management Using Typeface Design
Impression Management Using Typeface Design
Pamela W. Henderson, | American Marketing Association | 2004 ,
8
Slotting Allowances and Fees : Schools of Thought and the Views of Practicing Managers
Slotting Allowances and Fees : Schools of Thought and the Views of Practicing Managers
Paul N. Bloom, | American Marketing Association | 2000 ,
9
On the Optimality of Delegating Pricing Authority to the Sales Force
On the Optimality of Delegating Pricing Authority to the Sales Force
Kissan Joseph, | American Marketing Association | 2001 ,
10
Buyer-Supplier Relationships and Customer Firm Costs
Buyer-Supplier Relationships and Customer Firm Costs
Joseph P. Cannon and Christian Homburg, | American Marketing Association | 2001 ,
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