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Joseph Johnson and Gerard J. Tellis, | American Marketing Association | 2008 ,
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John T. B. A. Kessels, | Institute of Electrical and Electronics Engineers | 2007 ,
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Chaplin, L. N., | Association for Consumer Research | 2005 ,
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Park J.K, | Association for Consumer Research | 2011 ,
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John M. Griffin, | American Economic Assn | 2011 ,
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