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Using process-focused vs. outcome-focused thought to enhance consumer judgement
Using process-focused vs. outcome-focused thought to enhance consumer judgement
Jennifer escalas, | Association for Consumer Research | 2010 ,
2
Narrative Word of Mouth Communications : Exploring Memory and Attitude Effects of Consumer Storytelling
Narrative Word of Mouth Communications : Exploring Memory and Attitude Effects of Consumer Storytelling
Yvonne Delgadillo, | Association for Consumer Research | 2004 ,
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