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1
The Effects of Unanticipated Delays on Consumers' Time/Money Tradeoff Decisions
The Effects of Unanticipated Delays on Consumers' Time/Money Tradeoff Decisions
Janakiraman, N., | Association for Consumer Research | 2005 ,
2
How Customer Portfolio Affects New Product Development in Technology-Based Entrepreneurial Firms
How Customer Portfolio Affects New Product Development in Technology-Based Entrepreneurial Firms
Helena Yli-Renko and Ramkumar Janakiraman, | American Marketing Association | 2008 ,
3
Consumers' Evaluation of Time
Consumers' Evaluation of Time
Erickson, L.-M., | Association for Consumer Research | 2005 ,
4
Spillover Effects : How Consumers Respond to Unexpected Changes in Price and Quality
Spillover Effects : How Consumers Respond to Unexpected Changes in Price and Quality
Narayan Janakiraman., | University of Chicago Press | 2006 ,
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