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1
Misrepresentation in the Consumer Context
Misrepresentation in the Consumer Context
Jaideep Sengupta, | Association for Consumer Research | 2002 ,
2
Understanding Optimism: Buying What you Can't Use Today But Hope To Use Tomorrow
Understanding Optimism: Buying What you Can't Use Today But Hope To Use Tomorrow
Elaine Chan, | Association for Consumer Research | 2010 ,
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