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1
Drivers of Hedonic Choice
Drivers of Hedonic Choice
J.J. Inman, | Association for Consumer Research | 2004 ,
2
The Interplay among Category Characteristics, Customer Characteristics, and Customer Activities on In-Store Decision Making
The Interplay among Category Characteristics, Customer Characteristics, and Customer Activities on In-Store Decision Making
J. Jeffrey Inman, | American Marketing Association | 2009 ,
3
Spending on the Fly: Mental Budgets, Promotions, and Spending Behavior
Spending on the Fly: Mental Budgets, Promotions, and Spending Behavior
Karen M. Stilley, | American Marketing Association | 2010 ,
4
The Influence of Incidental Affect on Consumers' Food Intake
The Influence of Incidental Affect on Consumers' Food Intake
Nitika Garg, Brian Wansink, | American Marketing Association | 2007 ,
5
The Roles of Channel-Category Associations and Geodemographics in Channel Patronage
The Roles of Channel-Category Associations and Geodemographics in Channel Patronage
J. Jeffrey Inman, | American Marketing Association | 2004 ,
6
How Friends Promote Consumer Spending
How Friends Promote Consumer Spending
Didem Kurt, | Association for Consumer Research | 2010 ,
7
Variety-Seeking Strategies in Hedonic Choice
Variety-Seeking Strategies in Hedonic Choice
J. Boter, | Association for Consumer Research | 2004 ,
8
Revenue Rquivalence in Online Auctions: The Case of Yahoo and eBay
Revenue Rquivalence in Online Auctions: The Case of Yahoo and eBay
R. Subramanian, | Association for Consumer Research | 2004 ,
9
Spending on the Fly: Mental Budgets, Promotions, and Spending Behavior
Spending on the Fly: Mental Budgets, Promotions, and Spending Behavior
Karen M. Stilley, | Association for Consumer Research | 2010 ,
10
Habitual Behavior in American Eating Patterns : The Role of Meal Occasions
Habitual Behavior in American Eating Patterns : The Role of Meal Occasions
Adwait Khare., | University of Chicago Press | 2006 ,
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