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1
the Pseudo-Suck Cost Effect : How Varying Reward Levels AffectsPrices in Alternative Currencies
the Pseudo-Suck Cost Effect : How Varying Reward Levels AffectsPrices in Alternative Currencies
J. Nunes, | Association for Consumer Research | 2004 ,
2
The Malleable Brand : The Role of Implicit Theories in Evaluating Brand Extensions
The Malleable Brand : The Role of Implicit Theories in Evaluating Brand Extensions
Eric A. Yorkston, | American Marketing Association | 2010 ,
3
Signaling Status with Luxury Goods: The Role of Brand Prominence
Signaling Status with Luxury Goods: The Role of Brand Prominence
Young Jee Han, | American Marketing Association | 2010 ,
4
Reducing Assortment : An Attribute-Based Approach
Reducing Assortment : An Attribute-Based Approach
Peter Boatwright and Joseph C. Nunes, | American Marketing Association | 2001 ,
5
Organizational challenges to international cooperation for literacy in UNESCO
Organizational challenges to international cooperation for literacy in UNESCO
Limage, L. J., | Taylor & Francis | 2007 ,
6
License to sin : The liberating role of reporting expectations
License to sin : The liberating role of reporting expectations
Gavan J Fitzsimons, | Association for Consumer Research | 2004 ,
7
Read the signal but don't mention it : How conspicuous consumption embarrasses the signalet
Read the signal but don't mention it : How conspicuous consumption embarrasses the signalet
Young J. han, | Association for Consumer Research | 2010 ,
8
Recurring goals and learning : the impact of successful reward attainment on purchase behavior
Recurring goals and learning : the impact of successful reward attainment on purchase behavior
Joseph nunes, | Association for Consumer Research | 2010 ,
9
Too Close to Quit: The Effect of Reward Fungibility on Consumer Purchase Intentions
Too Close to Quit: The Effect of Reward Fungibility on Consumer Purchase Intentions
Nunes, J. C., | Association for Consumer Research | 2005 ,
10
Walking the Work-life Tightrope
Walking the Work-life Tightrope
Raghunathan R, | Association for Consumer Research | 2011 ,
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