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1
Decomposed Similarity Measures in Brand Extensions
Decomposed Similarity Measures in Brand Extensions
Leif E. Hem, | Association for Consumer Research | 2002 ,
2
Transfer of Brand Equity in Brand Extensions: The Importance of Brand Loyalty
Transfer of Brand Equity in Brand Extensions: The Importance of Brand Loyalty
Hem, L. E., | Association for Consumer Research | 2003 ,
3
The Dynamic Behavior of the Real Exchange Rate in Sticky Price Models: Comment
The Dynamic Behavior of the Real Exchange Rate in Sticky Price Models: Comment
Iversen, J., | American Economic Assn | 2014 ,
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