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1
Determinants of Customers' Responses to Customized Offers: Conceptual Framework and Research Propositions
Determinants of Customers' Responses to Customized Offers: Conceptual Framework and Research Propositions
Itamar Simonson, | American Marketing Association | 2005 ,
2
On the Heritability of Choice, Judgment, and "Irrationality": Are People Born to Live On the Edge or in the Mainstream?
On the Heritability of Choice, Judgment, and "Irrationality": Are People Born to Live On the Edge or in the Mainstream?
Itamar Simonson, | Association for Consumer Research | 2010 ,
3
New Insights into Consumer's Inherent Preferences
New Insights into Consumer's Inherent Preferences
Itamar Simonson, | Association for Consumer Research | 2010 ,
4
The Robustness of the Effects of Consumers' Participation in Market Research : The Case of Service Quality Evaluations
The Robustness of the Effects of Consumers' Participation in Market Research : The Case of Service Quality Evaluations
Chezy Ofir, | American Marketing Association | 2009 ,
5
The Tradeoff Heuristic : The Settling Effect of conflict
The Tradeoff Heuristic : The Settling Effect of conflict
wendy Liu, | Association for Consumer Research | 2010 ,
6
Negative Effects of explicit customization on perceptions of opportunity
Negative Effects of explicit customization on perceptions of opportunity
Aner Sela, | Association for Consumer Research | 2010 ,
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