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1
The Sustainability Liability: Potential Negative Effects of Ethicality on Product Preference
The Sustainability Liability: Potential Negative Effects of Ethicality on Product Preference
Michael G. Luchs, | American Marketing Association | 2010 ,
2
Loss Aversion: What Is It and What Does It Mean for Marketing
Loss Aversion: What Is It and What Does It Mean for Marketing
Johnson, E., | Association for Consumer Research | 2005 ,
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