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1
A Fuller Understanding of Product and Brand Relationships: Antecedents, Dimensions, and Consequences
A Fuller Understanding of Product and Brand Relationships: Antecedents, Dimensions, and Consequences
Irwin, J. R., | Association for Consumer Research | 2001 ,
2
Special Random Number: Beyond the Illusion of Cintrol
Special Random Number: Beyond the Illusion of Cintrol
J.K. Goodman, | Association for Consumer Research | 2004 ,
3
The ``Kick Him While He's Down'' Effect: Consumers' Responses to Unfortunate Leaders when Judging Corporate Crime
The ``Kick Him While He's Down'' Effect: Consumers' Responses to Unfortunate Leaders when Judging Corporate Crime
Ward, M.K, | Association for Consumer Research | 2008 ,
4
I Want It Even Though I Do Not Like It: Preference for Familiar but Less Liked Music
I Want It Even Though I Do Not Like It: Preference for Familiar but Less Liked Music
Ward, M. K., | Association for Consumer Research | 2006 ,
5
Is There an Expected Trade-off Between a Product's Ethical Value and Its Effectiveness?: Exposing Latent Intuitions about Ethical Products
Is There an Expected Trade-off Between a Product's Ethical Value and Its Effectiveness?: Exposing Latent Intuitions about Ethical Products
Luchs, M, | Association for Consumer Research | 2007 ,
6
Faulty Reasoning about Randomness: Special Random Numbers
Faulty Reasoning about Randomness: Special Random Numbers
Goodman, J. K., | Association for Consumer Research | 2005 ,
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