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The Effects of Product Scandals on Parent Brands: Linguistic Signatures of a Protective Mechanism
The Effects of Product Scandals on Parent Brands: Linguistic Signatures of a Protective Mechanism
Ineichen, S, | Association for Consumer Research | 2007 ,
2
The Impact of Regulatory Focus on the Effect of Two-sided Advertising
The Impact of Regulatory Focus on the Effect of Two-sided Advertising
Florack, A, | Association for Consumer Research | 2008 ,
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