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1
Determinants of Pay Levels and Structures in Sales Organizations
Determinants of Pay Levels and Structures in Sales Organizations
Dominique Rouziès, | American Marketing Association | 2009 ,
2
Dynamic Effects among Movie Ratings, Movie Revenues, and Viewer Satisfaction
Dynamic Effects among Movie Ratings, Movie Revenues, and Viewer Satisfaction
Sangkil Moon, | American Marketing Association | 2010 ,
3
Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers
Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers
C. Whan Park, | American Marketing Association | 2010 ,
4
Investments in Consumer Relationships : A Cross-Country and Cross-Industry Exploration
Investments in Consumer Relationships : A Cross-Country and Cross-Industry Exploration
Kristof De Wulf, | American Marketing Association | 2001 ,
5
Using Network Analysis to Understand Brands
Using Network Analysis to Understand Brands
Geraldine R. Henderson, | Association for Consumer Research | 2002 ,
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