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1
When It Hurts to Have Good Image: Context Effects Without a Context
When It Hurts to Have Good Image: Context Effects Without a Context
Hyeong Min Kim, | Association for Consumer Research | 2002 ,
2
Small Print Versus Large Print: Consumer Evaluations of Different Rebate Ad Formats
Small Print Versus Large Print: Consumer Evaluations of Different Rebate Ad Formats
Hyeong-Min Kim, | Association for Consumer Research | 2002 ,
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