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1
The Role of Culture in the Assimilation of Materialistic Values: The Case of South African Society
The Role of Culture in the Assimilation of Materialistic Values: The Case of South African Society
Hunt J.M, | Association for Consumer Research | 2011 ,
2
The Influence of Character Structure on Persuasion in Print Advertising
The Influence of Character Structure on Persuasion in Print Advertising
Chatterjee, A., | Association for Consumer Research | 2003 ,
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