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1
Visualization, Imagination, and Product Choice: Affective Forecasting of Future Product Consumption and Utilization Experiences
Visualization, Imagination, and Product Choice: Affective Forecasting of Future Product Consumption and Utilization Experiences
Yanliu Huang, | Association for Consumer Research | 2010 ,
2
Numerical Inferences: The Effects of Prior Expectations, Semantic Frames, and Graphical Formats on Budget Allocation Decisions
Numerical Inferences: The Effects of Prior Expectations, Semantic Frames, and Graphical Formats on Budget Allocation Decisions
Hutchinson, J. W., | Association for Consumer Research | 2005 ,
3
Is a Diamond Really Forever? Effects of Lay Theories of Love on Responses to Romance Appeals in Advertising
Is a Diamond Really Forever? Effects of Lay Theories of Love on Responses to Romance Appeals in Advertising
Huang L, | Association for Consumer Research | 2011 ,
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