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1
How Brand Community Practices Create Value
How Brand Community Practices Create Value
Hope Jensen Schau, | American Marketing Association | 2009 ,
2
Fanning the Flames of Consumer Engagement: Inspiring and Nurturing Communally-embedded Consumer Generated Contect
Fanning the Flames of Consumer Engagement: Inspiring and Nurturing Communally-embedded Consumer Generated Contect
Hope Jensen Schau, | Association for Consumer Research | 2010 ,
3
Betwixt and between : Liminality and Feminism in the Twilight brand community
Betwixt and between : Liminality and Feminism in the Twilight brand community
Hope Jensen schau, | Association for Consumer Research | 2010 ,
4
Brand Communities and Personal Identities: Negotiations in Cyberspace
Brand Communities and Personal Identities: Negotiations in Cyberspace
Hope Jensen Schau, | Association for Consumer Research | 2002 ,
5
the ties that bind : consumer engagement and transference with a Human brand
the ties that bind : consumer engagement and transference with a Human brand
Cristel Antonia Russell, | Association for Consumer Research | 2010 ,
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