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1
Investigating the Impact of Negative Self-Conscious Emotions on Consumer Memory, Processing, and Purchase
Investigating the Impact of Negative Self-Conscious Emotions on Consumer Memory, Processing, and Purchase
Honea, H., | Association for Consumer Research | 2005 ,
2
Fantasizing About Winning: Motivational and Congnitive Determinants of Narrative Transportation
Fantasizing About Winning: Motivational and Congnitive Determinants of Narrative Transportation
McFerran, B, | Association for Consumer Research | 2008 ,
3
Guilt and Purchase Commitment: Understanding Feelings of Guilt in a Retail Purchase Context
Guilt and Purchase Commitment: Understanding Feelings of Guilt in a Retail Purchase Context
Dahl, D. W., | Association for Consumer Research | 2005 ,
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