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1
Consumer Activism on the Internet: The Role of Anti-brand Communities
Consumer Activism on the Internet: The Role of Anti-brand Communities
Hollenbeck, C. R., | Association for Consumer Research | 2006 ,
2
The Value of Human Warmth: Social Presence Cues and Computer-Mediated Communications
The Value of Human Warmth: Social Presence Cues and Computer-Mediated Communications
Song, J.H, | Association for Consumer Research | 2008 ,
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