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1
Preference Exploration and Learning: The Role of Intensiveness and Extensiveness of Experience
Preference Exploration and Learning: The Role of Intensiveness and Extensiveness of Experience
Hoeffler, S., | Association for Consumer Research | 2006 ,
2
The Role of Positioning in Building Evolutionary Bridges for Revolutionary Products
The Role of Positioning in Building Evolutionary Bridges for Revolutionary Products
Hoeffler, S., | Association for Consumer Research | 2005 ,
3
When Categorization is Ambiguous : Factors that Facilitate and inhibit the Use of a Multiple (Versus Single) Category inference Strategy
When Categorization is Ambiguous : Factors that Facilitate and inhibit the Use of a Multiple (Versus Single) Category inference Strategy
J. Gregan-Paxton, | Association for Consumer Research | 2004 ,
4
Process- versus outcome-focused simulation and the evaluation of new products : the temporal effects on the affective and cognitive dimensions
Process- versus outcome-focused simulation and the evaluation of new products : the temporal effects on the affective and cognitive dimensions
Min Zhao, | Association for Consumer Research | 2010 ,
5
Visualization and New Product Evaluation: The Role of Memory- and Imagination-Focused Visualization
Visualization and New Product Evaluation: The Role of Memory- and Imagination-Focused Visualization
Zhao, M, | Association for Consumer Research | 2007 ,
6
Mental Simulation and Preference Stability over Time
Mental Simulation and Preference Stability over Time
Zhao, M., | Association for Consumer Research | 2005 ,
7
Special Session Summary Consumer Preference Development
Special Session Summary Consumer Preference Development
Steve Hoeffler, | Association for Consumer Research | 2002 ,
8
Conceptualizing Newness and Positioning Really New Products
Conceptualizing Newness and Positioning Really New Products
Steve Hoeffler, | Association for Consumer Research | 2002 ,
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