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1
The Effects of Mortality Salience on Consumption
The Effects of Mortality Salience on Consumption
Herzenstein, M., | Association for Consumer Research | 2007 ,
2
Prevention, Promotion, and the Adoption of New Products
Prevention, Promotion, and the Adoption of New Products
Herzenstein, M., | Association for Consumer Research | 2005 ,
3
The Role of the Consumer's Attitudes toward Direct-to-Consumer Advertising of Prescription Drugs on Ad Effectiveness and the Behavior of Consumers and Physicians
The Role of the Consumer's Attitudes toward Direct-to-Consumer Advertising of Prescription Drugs on Ad Effectiveness and the Behavior of Consumers and Physicians
Herzenstein, M., | Association for Consumer Research | 2005 ,
4
Complicated Lives of the intrinsically Inclined: Why Some Seek Metacognitive Effort
Complicated Lives of the intrinsically Inclined: Why Some Seek Metacognitive Effort
Aparna Labroo, | Association for Consumer Research | 2010 ,
5
The effects of process and outcome simulations on decision making
The effects of process and outcome simulations on decision making
Michal Herzenstein, | Association for Consumer Research | 2010 ,
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