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1
When David Becomes Goliath Ideological Discourse in New Online Consumer Movements
When David Becomes Goliath Ideological Discourse in New Online Consumer Movements
Hemetsberger, A., | Association for Consumer Research | 2006 ,
2
``Grandma's Fridge is Cool'' - The Meaning of Retro Brands for Young Consumers
``Grandma's Fridge is Cool'' - The Meaning of Retro Brands for Young Consumers
Hemetsberger A, | Association for Consumer Research | 2011 ,
3
Creative Cyborgs: How Consumers Use the Internet for Self-realization
Creative Cyborgs: How Consumers Use the Internet for Self-realization
Hemetsberger, A., | Association for Consumer Research | 2005 ,
4
Understanding Consumers' Collective Action on the Internet - A Definition and Discussion of Relevant Concepts for Research
Understanding Consumers' Collective Action on the Internet - A Definition and Discussion of Relevant Concepts for Research
Hemetsberger, A, | Association for Consumer Research | 2003 ,
5
Driven by Devotion-How Consumers Interact with their Objects of Devotion
Driven by Devotion-How Consumers Interact with their Objects of Devotion
Pichler, E.A, | Association for Consumer Research | 2008 ,
6
Men, Bags and The City - Male's Adoption of Non-Traditional Gender Aesthetics
Men, Bags and The City - Male's Adoption of Non-Traditional Gender Aesthetics
Weinberger R, | Association for Consumer Research | 2011 ,
7
"Hopelessly Devoted to You"-Towards an Extended Conceptualization of Consumer Devotion
"Hopelessly Devoted to You"-Towards an Extended Conceptualization of Consumer Devotion
Pichler, E. A, | Association for Consumer Research | 2007 ,
8
Fostering Cooperation on the Internet: Social Exchange Processes in Innovative Virtual Consumer Communities
Fostering Cooperation on the Internet: Social Exchange Processes in Innovative Virtual Consumer Communities
Andrea Hemetsberger, | Association for Consumer Research | 2002 ,
9
``Fine Feathers Make Fine Birds'' - Community Brands and Branded Communities
``Fine Feathers Make Fine Birds'' - Community Brands and Branded Communities
Schroll R, | Association for Consumer Research | 2011 ,
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