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1
Online Shopping Environments: Empowered Consumers or Browsers Beware?
Online Shopping Environments: Empowered Consumers or Browsers Beware?
Haubl, G., | Association for Consumer Research | 2001 ,
2
To Bundle or Not to Bundle: Determinants of the Profitability of Multi-Item Auctions
To Bundle or Not to Bundle: Determinants of the Profitability of Multi-Item Auctions
Peter T.L. Popkowski Leszczyc, | American Marketing Association | 2010 ,
3
Bidding Frenzy: Intensity of Competitive Interaction Among Bidders and Product Valuation in Auctions
Bidding Frenzy: Intensity of Competitive Interaction Among Bidders and Product Valuation in Auctions
G. Haubl, | Association for Consumer Research | 2004 ,
4
Numeric Fluency and preference
Numeric Fluency and preference
Keri Kettle, | Association for Consumer Research | 2010 ,
5
The Big Cost of Small Problems: Ironic Effects of Malfunction Severity on Enjoyment
The Big Cost of Small Problems: Ironic Effects of Malfunction Severity on Enjoyment
Brigden N, | Association for Consumer Research | 2011 ,
6
How Consumers Evaluate the Quality of Purchase Decisions
How Consumers Evaluate the Quality of Purchase Decisions
Kruger, J, | Association for Consumer Research | 2007 ,
7
Skill-Based Habits of Use and Consumer Choice
Skill-Based Habits of Use and Consumer Choice
Murray, K. B., | Association for Consumer Research | 2005 ,
8
Catching More Flies with Vinegar: The Ironic Effect of Product-Specific Search Cost on Consumer Choice
Catching More Flies with Vinegar: The Ironic Effect of Product-Specific Search Cost on Consumer Choice
Ge X, | Association for Consumer Research | 2011 ,
9
The Fiction of No Friction: a User Skills Approach to Cognitive Lock-In
The Fiction of No Friction: a User Skills Approach to Cognitive Lock-In
Kyle B. Murray, | Association for Consumer Research | 2002 ,
10
시기심 : '나'는 시기하지 않는다
시기심 : '나'는 시기하지 않는다
하우블, 롤프, 181.71-하66시 | 에코리브르 | 2009 181.71-하66시,
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