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1
Luxury Versus Humor: Contrasting the Use of Art in Advertising
Luxury Versus Humor: Contrasting the Use of Art in Advertising
Hagtvedt, H, | Association for Consumer Research | 2008 ,
2
The Influence of Art Infusion on the Perception and Evaluation of Consumer Products
The Influence of Art Infusion on the Perception and Evaluation of Consumer Products
Hagtvedt, H, | Association for Consumer Research | 2008 ,
3
"I'm Glad I Did" or "I Wish I Had:" The Comparative Effects of Satisfaction and Non-Purchase Regret on Future Purchase Intentions
"I'm Glad I Did" or "I Wish I Had:" The Comparative Effects of Satisfaction and Non-Purchase Regret on Future Purchase Intentions
Hagtvedt, H, | Association for Consumer Research | 2007 ,
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