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1
The Abandonment of Unprofitable Customer Relationships: An Analysis of Emotional Reactions
The Abandonment of Unprofitable Customer Relationships: An Analysis of Emotional Reactions
Haenlein M, | Association for Consumer Research | 2011 ,
2
Valuing the Real Option of Abandoning Unprofitable Customers When Calculating Customer Lifetime Value
Valuing the Real Option of Abandoning Unprofitable Customers When Calculating Customer Lifetime Value
Michael Haenlein, | American Marketing Association | 2006 ,
3
Investigation of Differences in Diffusion Between Positive and Negative Word-of-Mouth
Investigation of Differences in Diffusion Between Positive and Negative Word-of-Mouth
Kaplan A.M, | Association for Consumer Research | 2011 ,
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