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1
Attitude Toward a Comparative Advertisement: the Role of an Endorser
Attitude Toward a Comparative Advertisement: the Role of an Endorser
Sekar Raju, | Association for Consumer Research | 2002 ,
2
The Effects of Brand Commitment on the Evaluation of Competitive Brands
The Effects of Brand Commitment on the Evaluation of Competitive Brands
Sekar Raju, | Association for Consumer Research | 2002 ,
3
To Do Or Not to Do: Differences in the Cognitive Availability of Action and Inaction Regrets
To Do Or Not to Do: Differences in the Cognitive Availability of Action and Inaction Regrets
Priyali Rajagopal, | Association for Consumer Research | 2002 ,
4
The Role of Arousal in Commitment : An Explanation for the Number of Counterarguments
The Role of Arousal in Commitment : An Explanation for the Number of Counterarguments
Sekar Raju., | University of Chicago Press | 2006 ,
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