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1
A ReExamination of Post-Experience Advertising Effects: The Moderating Role of Accuracy Motivation
A ReExamination of Post-Experience Advertising Effects: The Moderating Role of Accuracy Motivation
Gunasti, K, | Association for Consumer Research | 2008 ,
2
Choice with Inference is Different From Choice without Inference
Choice with Inference is Different From Choice without Inference
Gunasti, K, | Association for Consumer Research | 2008 ,
3
Achieving the Compromise Effect with Missing Attribute Information: Introducing Shadow Options
Achieving the Compromise Effect with Missing Attribute Information: Introducing Shadow Options
Gunasti, K, | Association for Consumer Research | 2008 ,
4
Choice With Inference is Different from Choice without Inference
Choice With Inference is Different from Choice without Inference
Gunasti, K, | Association for Consumer Research | 2007 ,
5
How and When Alphanumeric and Suggestive Brand Names Affect Consumer Preferences
How and When Alphanumeric and Suggestive Brand Names Affect Consumer Preferences
Gunasti, K, | Association for Consumer Research | 2007 ,
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