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1
Expanding the Boundaries of Self-Prophecy: The Use of Prediction Requests in Advertising
Expanding the Boundaries of Self-Prophecy: The Use of Prediction Requests in Advertising
Grohmann, B., | Association for Consumer Research | 2001 ,
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Mass-Communicated Prediction Requests : Practical Application and a Cognitive Dissonance Explanation for Self-Prophecy
Mass-Communicated Prediction Requests : Practical Application and a Cognitive Dissonance Explanation for Self-Prophecy
Eric R. Spangenberg, | American Marketing Association | 2003 ,
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