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1
The Persistence of Fictional Character Images beyond the Program and their Use in Celebrity Endorsement: Experimental Results from a Media Context Perspective
The Persistence of Fictional Character Images beyond the Program and their Use in Celebrity Endorsement: Experimental Results from a Media Context Perspective
Spilski, A, | Association for Consumer Research | 2008 ,
2
Pretty Woman or Erin Brockovich? Unconscious and Conscious Reactions to Commercials and Movies Shaped by Fairy Tale Archetypes-Results from Two Experimental Studies
Pretty Woman or Erin Brockovich? Unconscious and Conscious Reactions to Commercials and Movies Shaped by Fairy Tale Archetypes-Results from Two Experimental Studies
Groeppel-Klein, A., | Association for Consumer Research | 2006 ,
3
Arousal as a Driving Force for Decision-Making: Empirical Results from Measuring Electrodermal Reactions at the Point-of-Sale
Arousal as a Driving Force for Decision-Making: Empirical Results from Measuring Electrodermal Reactions at the Point-of-Sale
Groeppel-Klein, A., | Association for Consumer Research | 2005 ,
4
Revealing an Advertising Myth: How Supportive is Editorial Support?
Revealing an Advertising Myth: How Supportive is Editorial Support?
Germelmann C.C, | Association for Consumer Research | 2011 ,
5
The Influence of Front-of-Pack Nutrition Labels on Consumers' Food Choices at the Point of Purchase and the Point of Consumption
The Influence of Front-of-Pack Nutrition Labels on Consumers' Food Choices at the Point of Purchase and the Point of Consumption
Koenigstorfer J, | Association for Consumer Research | 2011 ,
6
`Minding the Mall': Do We Remember What We See?
`Minding the Mall': Do We Remember What We See?
Groeppel-Klein, A., | Association for Consumer Research | 2003 ,
7
The Role of Customers' Arousal for Retail Stores-Results from An Experimental Pilot Study Using Electrodermal Activity as Indicator
The Role of Customers' Arousal for Retail Stores-Results from An Experimental Pilot Study Using Electrodermal Activity as Indicator
Groeppel-Klein, A., | Association for Consumer Research | 2001 ,
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