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1
Friendship versus Business in Marketing Relationships
Friendship versus Business in Marketing Relationships
Kent Grayson, | American Marketing Association | 2007 ,
2
Persuasion Knowledge and Moral Judgment
Persuasion Knowledge and Moral Judgment
Kent Grayson, | Association for Consumer Research | 2010 ,
3
Compliments, Critiques, and Consumption: The Effects of Word-of-Mouth Valence and Social Ties on Peer Advice in Socially-Embedded Settings
Compliments, Critiques, and Consumption: The Effects of Word-of-Mouth Valence and Social Ties on Peer Advice in Socially-Embedded Settings
Gosline R, | Association for Consumer Research | 2011 ,
4
Top 10 or #10?: How Positional Inferences Influence the Effectiveness of Category Membership Claims
Top 10 or #10?: How Positional Inferences Influence the Effectiveness of Category Membership Claims
Isaac M.S, | Association for Consumer Research | 2011 ,
5
Special Session Summary Telling the Difference: Consumer Evaluations of Authentic and Inauthentic Market Offerings
Special Session Summary Telling the Difference: Consumer Evaluations of Authentic and Inauthentic Market Offerings
Kent Grayson, | Association for Consumer Research | 2002 ,
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