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1
The Brand Dislike Construct: Scale Development and Application to Actual Brands
The Brand Dislike Construct: Scale Development and Application to Actual Brands
Dalli, D, | Association for Consumer Research | 2007 ,
2
Consumer Reactions to Corporate Decisions to Outsource Labor Abroad
Consumer Reactions to Corporate Decisions to Outsource Labor Abroad
Grappi S, | Association for Consumer Research | 2011 ,
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