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1
Customization Decisions: The Roles of Assortment and Consideration
Customization Decisions: The Roles of Assortment and Consideration
Godek, J., | Association for Consumer Research | 2001 ,
2
Mothers, Food, Love and Career: The Four Major Guilt Groups? The Differential Effects of Guilt Appeals
Mothers, Food, Love and Career: The Four Major Guilt Groups? The Differential Effects of Guilt Appeals
LaBarge, M. C., | Association for Consumer Research | 2006 ,
3
Exploring the Role of Shopping Efficacy on Customer Satisfaction and Behavioral Intentions
Exploring the Role of Shopping Efficacy on Customer Satisfaction and Behavioral Intentions
Atay, E.G, | Association for Consumer Research | 2008 ,
4
The Differential Effects of Guilt Appeals in Persuasive Marketing Communications
The Differential Effects of Guilt Appeals in Persuasive Marketing Communications
LaBarge, M. C., | Association for Consumer Research | 2005 ,
5
Special Session Summary Personalization and Customization: Implications For Consumer Decision Making and Behavior
Special Session Summary Personalization and Customization: Implications For Consumer Decision Making and Behavior
John Godek, | Association for Consumer Research | 2002 ,
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