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1
The behavioral dimensions of trading : Proximal and ditstal influences on performance
The behavioral dimensions of trading : Proximal and ditstal influences on performance
Stephen Gould, | Association for Consumer Research | 2010 ,
2
Spinning Fantasies into Consumer Attitudes: A Fantasy-Realization Perspective of Attitude Formation
Spinning Fantasies into Consumer Attitudes: A Fantasy-Realization Perspective of Attitude Formation
Goss, R. J, | Association for Consumer Research | 2007 ,
3
Special Session Summary Personalization and Customization: Implications For Consumer Decision Making and Behavior
Special Session Summary Personalization and Customization: Implications For Consumer Decision Making and Behavior
John Godek, | Association for Consumer Research | 2002 ,
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