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1
Why Do Older Consumers Buy Older Brands? The Role of Attachment and Declining Innovativeness
Why Do Older Consumers Buy Older Brands? The Role of Attachment and Declining Innovativeness
Raphaëlle Lambert-Pandraud, | American Marketing Association | 2010 ,
2
Repeat Purchasing of New Automobiles by Older Consumers: Empirical Evidence and Interpretations
Repeat Purchasing of New Automobiles by Older Consumers: Empirical Evidence and Interpretations
Raphaëlle Lambert-Pandraud, | American Marketing Association | 2005 ,
3
A Benefit Congruency Framework of Sales Promotion Effectiveness
A Benefit Congruency Framework of Sales Promotion Effectiveness
Pierre Chandon, | American Marketing Association | 2000 ,
4
Microbial Production of Flavors for the Food Industry. A Case Study on the Production of Gamma-decalactone, the Key Compound of Peach Flavor, by the Yeasts Sporidiobolus sp
Microbial Production of Flavors for the Food Industry. A Case Study on the Production of Gamma-decalactone, the Key Compound of Peach Flavor, by the Yeasts Sporidiobolus sp
Laurent Dufosse, | 한국식품과학회 | 2002 ,
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