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1
Revealing an Advertising Myth: How Supportive is Editorial Support?
Revealing an Advertising Myth: How Supportive is Editorial Support?
Germelmann C.C, | Association for Consumer Research | 2011 ,
2
Arousal as a Driving Force for Decision-Making: Empirical Results from Measuring Electrodermal Reactions at the Point-of-Sale
Arousal as a Driving Force for Decision-Making: Empirical Results from Measuring Electrodermal Reactions at the Point-of-Sale
Groeppel-Klein, A., | Association for Consumer Research | 2005 ,
3
`Minding the Mall': Do We Remember What We See?
`Minding the Mall': Do We Remember What We See?
Groeppel-Klein, A., | Association for Consumer Research | 2003 ,
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