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1
Creating a Market Orientation: A Longitudinal, Multifirm, Grounded Analysis of Cultural Transformation
Creating a Market Orientation: A Longitudinal, Multifirm, Grounded Analysis of Cultural Transformation
Gary F. Gebhardt, | American Marketing Association | 2006 ,
2
The Creation of New Diderot Unities: a Quest For Possible Selves?
The Creation of New Diderot Unities: a Quest For Possible Selves?
Teresa Davis, | Association for Consumer Research | 2002 ,
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