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1
Private Label Attitude: Relationships with price and Non-Price Latent Constructs
Private Label Attitude: Relationships with price and Non-Price Latent Constructs
Garretson, J. A., | Association for Consumer Research | 2000 ,
2
The Role of Spokescharacters as Advertisement and Package Cues in Integrated Marketing Communications
The Role of Spokescharacters as Advertisement and Package Cues in Integrated Marketing Communications
Judith A. Garretson, | American Marketing Association | 2005 ,
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