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1
The Concept of Hope and Its Relevance to Product Evaluation and Choice
The Concept of Hope and Its Relevance to Product Evaluation and Choice
Deborah J. MacInnis, | American Marketing Association | 2005 ,
2
Sex Sells? The Effects of Gender Marking on Consumer's Evaluations of BRanded Products Across Languages
Sex Sells? The Effects of Gender Marking on Consumer's Evaluations of BRanded Products Across Languages
E. Yorkston, | Association for Consumer Research | 2004 ,
3
Goal-Motivated Reasoning: The Lure of the "Yes, I Can" Conclusion
Goal-Motivated Reasoning: The Lure of the "Yes, I Can" Conclusion
de Mello, G. E., | Association for Consumer Research | 2005 ,
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