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2 Results:AA:FRED SELNES PP:AMERICAN MARKETING ASSOCIATION 0.218 sec.
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1
Customer Portfolio Management : Toward a Dynamic Theory of Exchange Relationships
Customer Portfolio Management : Toward a Dynamic Theory of Exchange Relationships
Michael D. Johnson, | American Marketing Association | 2004 ,
2
Promoting Relationship Learning
Promoting Relationship Learning
Fred Selnes, | American Marketing Association | 2003 ,
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