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1
How Does Choice Affect Evaluations?
How Does Choice Affect Evaluations?
Christie Brown, | Association for Consumer Research | 2002 ,
2
A Functional Magnetic Resonance Imaging Study of Neural Dissociations between Brand and Person Judgments
A Functional Magnetic Resonance Imaging Study of Neural Dissociations between Brand and Person Judgments
Carolyn Yoon., | University of Chicago Press | 2006 ,
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