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1
Effect of Goal Salience and Goal Conflict on Typicality: The Case of ``Health Food''
Effect of Goal Salience and Goal Conflict on Typicality: The Case of ``Health Food''
El Dahr, H, | Association for Consumer Research | 2008 ,
2
The Effects of Perceived Congruity Between Origin, Brand and Product on the Purchase Intention of a Branded Product of Origin
The Effects of Perceived Congruity Between Origin, Brand and Product on the Purchase Intention of a Branded Product of Origin
Aurier, P., | Association for Consumer Research | 2007 ,
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