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1
The Impact of Regulatory Focus on the Effect of Two-sided Advertising
The Impact of Regulatory Focus on the Effect of Two-sided Advertising
Florack, A, | Association for Consumer Research | 2008 ,
2
The Impact of Regulatory Focus on Brand Choice and Category-Brand Associations
The Impact of Regulatory Focus on Brand Choice and Category-Brand Associations
Florack, A., | Association for Consumer Research | 2006 ,
3
The Effects of Product Scandals on Parent Brands: Linguistic Signatures of a Protective Mechanism
The Effects of Product Scandals on Parent Brands: Linguistic Signatures of a Protective Mechanism
Ineichen, S, | Association for Consumer Research | 2007 ,
4
Compulsive Buying-Also a Male Problem?
Compulsive Buying-Also a Male Problem?
Hubert M, | Association for Consumer Research | 2011 ,
5
The Impact of Shopping the Right Way: The Influence of Fit between Mindsets and Shopping Orientations on Product Evaluations and Willingness to Pay
The Impact of Shopping the Right Way: The Influence of Fit between Mindsets and Shopping Orientations on Product Evaluations and Willingness to Pay
Buttner O.B, | Association for Consumer Research | 2011 ,
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