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1
How Does Enforcement Deter Gray Market Incidence?
How Does Enforcement Deter Gray Market Incidence?
Kersi D. Antia, | American Marketing Association | 2006 ,
2
Exploring the Phenomenon of Customers' Desired Value Change in a Business-to-Business Context
Exploring the Phenomenon of Customers' Desired Value Change in a Business-to-Business Context
Daniel J. Flint, | American Marketing Association | 2002 ,
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