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1
The Counteractive Optimism in Goal Pursuit
The Counteractive Optimism in Goal Pursuit
Ying Zhang, | Association for Consumer Research | 2010 ,
2
Seeking, giving, and Responding to negative Feedback in Self-regulation
Seeking, giving, and Responding to negative Feedback in Self-regulation
Stacey Finkelstein, | Association for Consumer Research | 2010 ,
3
The Motivation-Emotion Matching Hypothesis
The Motivation-Emotion Matching Hypothesis
Ayelet Fishbach, | Association for Consumer Research | 2010 ,
4
When Thinking Beats Doing: The Role of Optimistic Expectations on Goal-Based Choice
When Thinking Beats Doing: The Role of Optimistic Expectations on Goal-Based Choice
Zhang, Y., | Association for Consumer Research | 2006 ,
5
Consumer Motivation: Identifying Factors that Increase Goal Adherence
Consumer Motivation: Identifying Factors that Increase Goal Adherence
Koo, M, | Association for Consumer Research | 2008 ,
6
The Dilution Model: How Additional Goals Undermine the Perceived Effectiveness of a Common Means
The Dilution Model: How Additional Goals Undermine the Perceived Effectiveness of a Common Means
Zhang, Y, | Association for Consumer Research | 2007 ,
7
Consumers Behaving Badly
Consumers Behaving Badly
Toure-Tillery M, | Association for Consumer Research | 2011 ,
8
The Role of Implicit Associations Between Motivation and Affect in Goal Pursuit
The Role of Implicit Associations Between Motivation and Affect in Goal Pursuit
Fishbach, A., | Association for Consumer Research | 2005 ,
9
Goals as Excuses vs. Guides: The Liberating Effect of Perceived Goal Progress on Choice
Goals as Excuses vs. Guides: The Liberating Effect of Perceived Goal Progress on Choice
Fishbach, A., | Association for Consumer Research | 2005 ,
10
The Role of Anticipated Regret in the Endowment Effect
The Role of Anticipated Regret in the Endowment Effect
Zhang, Y., | Association for Consumer Research | 2005 ,
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