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1
Brand Literacy: Consumers' Sense-Making of Brand Management
Brand Literacy: Consumers' Sense-Making of Brand Management
Bengtsson, A., | Association for Consumer Research | 2006 ,
2
Musical Effects: Glocal Identities and Consumer Activism
Musical Effects: Glocal Identities and Consumer Activism
Yazicioglu, E.T, | Association for Consumer Research | 2008 ,
3
Revisiting The Subculture: Fragmentation of The Social and The Venue for Contemporary Consumption
Revisiting The Subculture: Fragmentation of The Social and The Venue for Contemporary Consumption
Ulusoy E, | Association for Consumer Research | 2011 ,
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