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1
How Far Do Feelings Go? How Attachments Influence Brand Extensions
How Far Do Feelings Go? How Attachments Influence Brand Extensions
Fedorikhin, A., | Association for Consumer Research | 2006 ,
2
Service Encounters and Emotions Across Individuals and Across Cultures
Service Encounters and Emotions Across Individuals and Across Cultures
A. Fedorikhin, | Association for Consumer Research | 2004 ,
3
Anger in Ultimatum Bargaining: Emotional Outcomes Lead to Irrational Decisions
Anger in Ultimatum Bargaining: Emotional Outcomes Lead to Irrational Decisions
Espinoza, F., | Association for Consumer Research | 2006 ,
4
The Future is Colored Pink or Blue: The Effect of Mood and Sequences of Prediction on Affective Forecasting
The Future is Colored Pink or Blue: The Effect of Mood and Sequences of Prediction on Affective Forecasting
Patrick, V. M., | Association for Consumer Research | 2005 ,
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