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The Effects of the Social Structure of Digital Networks on Viral Marketing Performance
The Effects of the Social Structure of Digital Networks on Viral Marketing Performance
Mauro Bampo, | Informs | 2008 ,
2
Potential Research Space in MIS : A Framework for Envisioning and Evaluating Research Replication, Extension, and Generation
Potential Research Space in MIS : A Framework for Envisioning and Evaluating Research Replication, Extension, and Generation
Pierre Berthon, | Informs | 2002 ,
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